People’s CDC

Challenge

People’s CDC struggled to have consistent and engaging branding across their social media content, as the organization previously relied on public health experts DIY-ing design. This made campaigns inconsistent and didn’t optimize content to be the most digestible for complex public health topics.

Solution

Through my design expertise and personal interest in public health, I was able to bridge the gap for People’s CDC. I research other public health organizations and their campaigns to understand what well-designed content should be, while giving me a framework on how to clean up the branding in color pairing, design assets, and typography. As a result, the People’s CDC was able to produce social media content for their Weather Report, public health action campaigns, and PSAs that was not only informative but also easy to understand and emotionally resonant.